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Against the backdrop of the global trade war, overseas factories of tire companies are facing a complex and severe situation, facing challenges from multiple dimensions, which have a profound impact on the production, operation and long-term development of enterprises. -
On April 8, 2025, Continental announced that it would facilitate ContiTech's independence in 2026, and the parent company of Continental will focus on the tire business in the future.
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Off-road tires, which were still hotly discussed in 2023, have been silent in 2025. After the huge losses of tire giants in engineering tires and agricultural tires, off-road tires have become "rotten meat" that tire companies will never touch.
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As people's requirements for car comfort are getting higher and higher, today's car owners are becoming more and more picky about the quiet performance of tires when purchasing tires.
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On March 31, 2025, Tektronix of the United States brought its newly upgraded TPMS tire pressure monitoring cloud sensor and a series of professional auto repair tools to the AMR (AUTO MAINTENANCE & REPAIR) China International Auto Maintenance and Auto Parts Exhibition.
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Continental Carbon, a carbon black subsidiary of the global carbon black manufacturing giant China Rubber Group, has decided to close its Anshan carbon black plant in China.
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April 2025 is the most chaotic month for global businessmen in the past five years. Trump's tariffs have changed not only consumer prices, but also the capacity planning of the tire industry.
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In late March 2025, at least 7 tire companies issued price increase notices. 90% of the price increase notices were issued by leading tire companies, and the cost of tire business is not optimistic.
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Generally speaking, a normal economic tire can provide a driving life of at least 30,000-40,000 kilometers.
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On April 2, US time, Trump signed an executive order on the so-called "reciprocal tariffs" in the White House, like throwing a boulder into the calm lake of global trade, stirring up thousands of waves.
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Take all-steel tires as an example. Tires are mainly composed of raw materials such as rubber, carbon black, additives, and steel cords. The weight of rubber accounts for 49%, followed by carbon black, steel cords, etc. The cost of carbon black accounts for about 15%.
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In 2025, Malaysia's exposure in the tire industry has skyrocketed. The reason is that there are more Chinese tire factories here.
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Recent news shows that in response to changes in the European tire market, production needs to be adjusted. Bridgestone Hispania Manufacturing announced that it has officially notified employee representatives of its intention to initiate collective dismissal procedures.
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On April 2, 2025, after completing the "sunset review", the U.S. Department of Commerce decided to continue to maintain the high countervailing and anti-dumping duties imposed on steel trailer wheels imported from China in 2019.
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The advent of the new energy vehicle era has pushed the brand premium gap to a new dimension. The Bridgestone Turanza tires that come standard with the NIO ET7 have a 40% price difference with domestic tires of comparable performance.
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